https://www.kristynroth.com/home daily 1.0 2022-06-03 https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/8a714982-000e-4a45-97d5-928d43cd0b85/koaware.jpeg K.Roth - KoaWare Co-Founder & Chief Marketing Officer January 2015 - April 2019 KoaWare provides powerfully simple real estate marketing software, including an automated Property Website tool, instant Agent & Brokerage Website builder platform, and KoaWare Marketplace, an automated scheduling tool. As an original Co-Founder, I am involved in every aspect of the business, and have worn every hat throughout our growth - innovator, marketer, operational manager, front-end developer, HR, customer service, legal counsel, and more. • Work collaboratively with other co-founders for overall strategy, product roadmap, and development. • Create + execute Brand development, strategy, and marketing efforts. • Handle all copywrighting, messaging, blogging, and ensure cohesive + effective brand messaging. • Oversee QA, testing, and beta phases; liason between customers and development team. • Lead customer support efforts; personnel, knowledge base, bots, sales funnels, drip campaigns, troubleshooting, etc. • Create content for marketing efforts: website, blog, email marketing, ppc, Adwords, social media advertising, PR outreach, etc. • Facilitate high-level partnership integrations & affiliate programs; pitches/presentations, oversee legal/contract work, joint marketing efforts, and integration efforts. • Extensive knowledge of product development; liason between customers and development team. Contribute to product roadmap, development needs, requests, enhancements, etc. • Product lead for bldr agent websites; conducted demos, 90% sales conversion rate, create customer success plans, enhance ux/ui. • Represent the brand in all PR/Marketing efforts; public pitch presentations, trade shows, webinars, how-to videos, etc. • Handle all legal business associated with contracts, terms + conditions, TM & IP, partnerships, etc. Skills: Adobe Suite: Photoshop, Lightroom, Illustrator, Sketch, Keynote, website building (KoaWare, Wordpress, Squarespace), Mailchimp, Intercom, Hubspot, Freshdesk, Stripe, css/html, Excel, iMovie, Medium, writing/blogging, copywriting, Facebook, Instagram, Adwords https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/49e99d38-30c7-44a9-afaf-9fd9330eddf9/Screen+Shot+2022-01-11+at+9.52.15+PM.png K.Roth - Make Waves Family Foundation Make Waves is a 501(c)(3) that supports organizations focused on equal employment opportunities, replicable housing models, and social engagement programs to allow Autistic individuals to achieve a happy, quality lifestyle. We believe that everybody has the ability to create a ripple effect, and together we can Make Waves. • Oversee all content creation, brand marketing and messaging. • Create and execute fundraising campaigns including events, and production for a storytelling sibling series. • Manage event coordination, sponsorships, audience engagement, and promotion. • Identify grant recipients, scholarship opportunities, and organizational partners. https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/4104ccf1-1cf3-40c0-9d92-02f989f7ccbe/solstice-floral.jpg K.Roth - TwentyOne Fish. Co-Founder, April 2015 - April 2017 21 fish. helped brands make a splash through creative Brand Marketing strategies. It reinvigorated Brand personalities through vivid imagery, buzz-worthy social media, inspiring digital footprints, & experiential marketing strategies. • Content creation for branding, logos, marketing collateral, and style guides. • Created social media strategies including content calendars, content creation, copywriting, partnerships, giveaways, promotions, and more. • Art direction and storyboard creation for lifestyle videos for brands including Igloo, Cool Gear International, Villa Manzu, and more. (Click links to view respective videos.) • Built and managed blogs, articles, guest posts, influencer outreach, blog post creation. https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/82ed7628-9641-4164-b6d7-d171cf8f78b8/vita-coco-long-460-2013-campaign.jpeg K.Roth - Vita Coco District Marketing Manager, February 2013 - January 2015 • Bringing the Vita Coco brand to life in the New England area through consumer sampling, events, influencer marketing, and activation of local assets • Managing and executing the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape • Help create and execute 360˚ marketing plans surrounding brand initiatives • Working with the local sales team/local retailers to integrate into key sales programs, driving brand awareness and product sales • Building integrated Retail Programs to life through consumer facing contests/giveaways and product promotions. Utilizing key partnerships with like minded brands to offer joint co-promotional opportunities; point person for content development and contract negotiation. • Field Marketing: Manage, motivate, & inspire a team of Brand Educators responsible for educating consumers on the functional benefits, delivering Vita Coco experiences, and activating events in the local markets • Developing cohesive, 360˚ campaigns around major tentpole events, i.e. Boston Calling Music Festival, product launches (Vita Coco Lemonade), boat cruises, Yogathons, and more. • Successfully relaunched the Vita Coco Cafe brand in the New England market with field support, OOH campaign, digital strategy, PR, and social. • Manage college Student Brand Manager program: 6 SBM's in New England area, and 2 in East Great Lakes. I oversee SBM's as they develop and expand their knowledge of brand marketing through business planning, marketing campaigns, and social media strategies at each respective campus. https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/faad173f-0b29-448b-a3c4-c15ef07aad84/Screen+Shot+2022-01-11+at+10.19.54+PM.png K.Roth - Cool Gear Intl. Marketing Manager, October 2009 - February 2013 •Built the Marketing department in a fast-growing, global Company •Develop, execute, and manage marketing strategy •Hire, manage and collaborate with external marketing agency. •Handled all media buying opportunities, and created a unilateral campaign through multiple platforms and channels of trade •Created and manage all social media accounts including: Facebook, Twitter, Pinterest, Youtube, and LinkedIn •Content creation for distribution channels including photos, videos, giveaways and promotions. •Company representative and internal press contact for media inquiries, interviews, and video demonstrations •Work with the 15+ International distributors to execute the Company’s Marketing campaign on a global scale, while tailoring concepts to cultural differences •Assistant Project Manager for all trade show strategies, PR support, & company representation during shows • Coordinate sponsorship opportunities and charitable programs that align with company‘s mantra https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/1642014250510-3SST2MW1HAL47VTPPYX1/bc.png K.Roth https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/1642014313679-AQ89JZGZA346PKZEL6IR/AutismSociety_National_Mark_FullColor.png K.Roth https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/1642014564516-Z3SBUM8E8HV6FYH06VLU/kr-ubs.jpg K.Roth https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/a19b9933-34ea-4f39-b8db-f3b2ea43effc/Screen+Shot+2022-01-11+at+7.51.45+PM.png K.Roth Autism Society Website Launch https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/73e04f35-c2c9-468b-95d0-37b00a55cd42/Screen+Shot+2022-01-11+at+7.56.14+PM.png K.Roth New Brand Internal Onboarding for Affiliate Network. https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/81a606a7-9203-4c1c-80f8-66939798c0c2/Screen+Shot+2022-01-11+at+7.53.53+PM.png K.Roth Autism Acceptance Month Growth Recap https://images.squarespace-cdn.com/content/v1/61dbaaaecb0efe2330c76e10/7a0d6d7a-2f32-4ecc-a626-dd5a471aa79c/FF_EGB_S2_AutismSociety_FB_Event_4x5_V2%5B2%5D.jpg K.Roth l Panel on Autism Acceptance Dy, 1.2MM+ Views